What Does a Product Marketing Manager Do?

The titles Performance Marketing Manager and Growth Marketing Manager are used interchangeably. This Content Marketing Manager job description template will help you save time, attract qualified candidates and hire the best employees. Use a full arsenal of digital marketing tools, including Google AdWords and Facebook. The CMO’s work is expected to produce top-line results, with marketing efforts raising the brand awareness, recognition and loyalty that will ultimately lead to increased sales. A CMO is a C-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivering offerings that have value for customers, clients or business partners. These courses will teach you about the basics of hospitality management, including front office operations, housekeeping, and food and beverage service.

Marketing manager meaning

A marketing strategy is focused on communicating the value proposition over a defined period of time, whereas the focus of a GTM plan is new product launches. PMM is a marketing role that falls under the broad umbrella of product management. It entails handling all the marketing-related activities that help distill the message and communicate the product value to the end customers. PMMs also must analyze the performance and effectiveness of their various go-to-market activities.

How to Become a Product Marketing Manager? [The Roadmap]

Handle public relations and troubleshoot internal and external issues as they arise. Expand your knowledge and take control of your career with our in-depth guides, lessons, and tools. HubSpot Podcast Network is the destination for business professionals who seek the best education on how to grow a business.

  • To conclude, one can say that the most important “actor” that exists within a company’s four walls is the marketing manager as everything lies on his shoulders.
  • When the self-driving car is ready, and on the market, the sales manager and the sales team try to sell as many as possible.
  • Value proposition and turn that information into compelling messages for customers, prospects, and internal audiences.
  • You can’t talk about product marketing without discussing go-to-market strategies.
  • They will find out about the constant changes that customers demand and then evaluate the products and services to make sure that they can provide what the customers want in the first place.

They may be directly responsible for creating marketing copy or they may delegate it to other employees. Marketing managers are often responsible for planning and tracking the budget and strategy of the entire marketing department, one segment of it, or individual campaigns. In conjunction with targeting decisions, marketing managers will identify the desired positioning they want the company, product, or brand to occupy in the target customer’s mind. This positioning is often an encapsulation of a key benefit the company’s product or service offers that is differentiated and superior to the benefits offered by competitive products. An accomplished marketing manager is well-versed in launching and promoting a company, brand, or product to the world.

Marketing management FAQ

You can’t talk about product marketing without discussing go-to-market strategies. Creating a good report with the sales team is also essential, as they’re on the front lines delivering the messages PMMs create and witnessing first-hand how prospects react. And, of course, PMMs https://wizardsdev.com/en/vacancy/marketing-manager/ must stay on the same page as the executive team as to how the product gets positioned impacts the overall perception and valuation of the company as a whole. A PMM’s work aligns with the product’s success, so many of their goals will be similar to those of other teams.

This entails communicating with different audiences through adverts, videos, and articles. Affiliate marketing managers – They specialize in building relationships between organizations and their affiliate marketers, creating a mutually beneficial situation where affiliates gain commission for directing visitors to the website. The main goal of the marketing manager is to make sure that the business grows in the best way and can attract all the potential prospects and customers from different locations with the help of the plans of marketing management.

Own the Go-to-Market (GTM) Plan for the Product

Generally, the goal of a marketing manager is to help their organization reach their target customers and drive engagement with their brand. Driving engagement can range from getting customers to make a purchase to building a community that rallies behind a cause to encouraging users to sign up to receive further information. Although sales and marketing managers are in charge of teams of employees, their roles are quite different.

Marketing manager meaning

Other barometers of success are shortening the sales cycle, cutting down on customer returns and trials that don’t convert, and successful expansion into new target markets. If there’s one metric PMMs own more than any other, it’s Net Promoter Score, so measuring and improving that number often tops their list. Continually improving the ROI of marketing campaigns and launches and refining go-to-market tactics and strategies are crucial. At the same time, in coordination with the product team, the PMM will translate the product’s strategic objectives into a message designed to resonate with its intended user base. They will also set a strategic plan for telling this story to the right people to maximize the product’s chances of success. Marketing management employs tools from economics and competitive strategy to analyze the industry context in which the firm operates.

Marketing Manager responsibilities include:

Firstly, they are responsible for developing and implementing marketing strategies that help businesses achieve their goals, such as increasing sales, expanding into new markets, and improving brand recognition. By analyzing market trends and consumer behavior, marketing managers can create targeted campaigns that resonate with potential customers and drive revenue growth. The selected strategy may aim for any of a variety of specific objectives, including optimizing short-term unit margins, revenue growth, market share, long-term profitability, or other goals. A marketing manager is a professional responsible for overseeing and coordinating the marketing activities of a company or organization.

Marketing manager meaning

First and foremost, you’ll need the right set of credentials to build up your foundational understanding and skills critical to the role, and showcase your expertise to potential recruiters. In addition, the PMM works to develop use cases – actual ways in which the end-customers will be using the product to make their lives easier. They each have distinct responsibilities that shouldn’t be blurred or confused. They must, however, work as a team to achieve the shared vision and objectives for the product. Value proposition and turn that information into compelling messages for customers, prospects, and internal audiences.

Product Marketing Manager vs. Product Manager

Based on the initial research, the product marketing manager first specifies the exact value proposition of the new product. This could be a feature, a benefit, or any other intrinsic value that makes the product attractive in the eyes of the target audience. One moment they’re working on high-level strategic planning, and the next, they’re polishing up the bullet points on a sell sheet. Taken together, the company’s implementation choices across the 4 P’s are often described as the marketing mix, meaning the mix of elements the business will employ to „go to market“ and execute the marketing strategy. A brand audit examines whether a business’s share of the market is increasing, decreasing, or stable.

Marketing manager meaning

Content marketing managers establish a company’s overall content strategy with the goal of bringing in new customers and profits. Here’s what to know about a content marketing manager’s needed skills, salary and how to become one. To conclude, one can say that the most important “actor” that exists within a company’s four walls is the marketing manager as everything lies on his shoulders. The marketing manager has got lot of responsibilities and if one of these responsibilities is not performed accordingly, it is the whole company that will be affected.