The ecommerce adoption rate is also relatively low in Russia, where just 60 percent of internet users say they bought something via the internet in the past month. Older age groups typically account for a smaller percentage of overall social media users than younger demographics, so it’s perhaps ‘easier’ for older age groups to record faster growth. More than 6 in 10 male internet users over the age of 45 say that they go online to look for information about products and services that they’re thinking of buying, compared to just 51 percent of men aged 16 to 24. Moreover, female internet users aged 55 to 64 are actually more likely to shop online than male internet users aged 16 to 24. One of the most interesting takeaways from the rankings of the world’s top websites in this year’s reports is that a large amount of social media activity still takes place within mobile browsers.

Chrome’s share of global web traffic also saw a year-on-year decline of 0.2 percentage points, although its longer-term growth trend still points upward. Google’s position in the search market is stronger yet, with Statcounter’s latest data indicating that the platform enjoys more than 90 percent share of the global search market. Indeed, Statista reports that online revenues in the Travel, Mobility and Accommodation category were down by more than 50 percent https://forexarticles.net/what-is-swing-trading-4-2/ year-on-year, resulting in a drop of well over half a trillion US dollars in annual consumer spending. Statista reports that the Fashion and Beauty category accounted for the largest share of global B2C ecommerce revenues in 2020, at more than US$665 billion. Internet users in Indonesia are the most likely to make ecommerce purchases, with more than 87 percent of the country’s respondents to GWI’s survey saying they bought something online in the past month.

Internet connection speeds accelerate

And perhaps more tellingly, App Annie’s flagship State of Mobile 2021 report also reveals that mobiles now account for a greater amount of people’s time than live TV. This figure has remained steady for the past few years, but that’s perhaps not surprising when we consider that the world’s 5.2 billion mobile users equate to more than 85 percent of all the people on Earth aged 13 and above. As we’ve been tracking in our ongoing series of quarterly Statshot reports, social media growth has accelerated significantly since the outbreak of COVID-19. Interestingly, however, it’s taken longer for posts tagged with #love to reach the 2 billion mark than it did for them to reach 1 billion, despite huge growth in Instagram’s user base in the past few years.

These tools represent a particularly interesting opportunity for ecommerce brands, especially those in highly aesthetic categories like fashion, beauty, and home furnishing – and even consumer electronics. Meanwhile, the latest data from StatCounter shows that computers still account for a meaningful share of the world’s web activity. The stage of a country’s economic development plays a role in shaping these ratios, but the median age of the population is also a critical driver.

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• The Firefox Marketplace includes popular apps such as Cut the Rope, Pinterest, TimeOut and YouTube, and relevant local and regional apps like Chilango, CNN Expansión, CNN Mexico, Despegar.com, Easytaxi, El Universal, M3, Media Tiempo and Quien.
• But mobile’s dominance isn’t just about user numbers; it’s also about time spent, and how that compares to other devices.
• Smartphones account for 70% of that mobile time—21% of total time spent with media in the US—and continue to attract minutes.
• Our analysis shows that the number of global social media users has more than doubled since January 2016, while more than 1 billion new users have been added to the global total in the past 3 years alone.
• This is the first time in our ongoing series of Global Digital Reports that the Travel category hasn’t come out top, highlighting just how difficult recent months have been for travel and tourism brands.

For example, average mobile connection speeds in Australia, the UAE, and Saudi Arabia all outpace the average speed of each country’s fixed internet connections. Finding information is the main reason why people go online, with almost two-thirds of the world’s internet users saying this is one of their top motivations. Facebook’s data puts Android’s share even higher, with the company’s Insights tools indicating that more than 8 in 10 mobile Facebook users aged 18-plus access via an Android-powered device. Perhaps unsurprisingly, gaming adoption rates amongst older generations aren’t as high as they are for Gen Z, where more than 90 percent of internet users say they play games. Nearly twice as many internet users aged 55 to 64 say they bought something via a computer in the past month compared to internet users aged 16 to 24. For context, the United States accounts for fewer than 1 in 15 (6.4 percent) of the world’s internet users.

How can I change my main location in the app?

The increased bandwidth available on 5G networks is also starting to make a tangible difference in the continued growth in global mobile data consumption. StatCounter’s data shows that mobile phones account for more than 8 in 10 pages served to web browsers in Nigeria, but that figure drops to barely a quarter of web pages served to browsers in Russia. Interestingly, the figure for China also falls at the lower end of the spectrum, at just 5 hours and 22 minutes per day – 1½ hours less than the global average of 6 hours and 54 minutes. Brazilians, Colombians, and South Africans also say they spend an average of more than 10 hours per day online. However, as we saw in last year’s report, there’s significant variation in the amount of time that people in different countries spend online. The figures also show that people are spending more time online each day than they did in previous years.

Perhaps surprisingly, North Korea is one of just 4 countries where all mobile connections are 3G or above. It’s important to stress that digital assistants on mobile phones, such as Siri and Google Assistant, account for the majority of this voice activity. However, the latest research from GWI shows that the world’s search behaviours are evolving, and their changing behaviour has important consequences for anyone hoping to engage a digital audience. More than 40 percent of web pages served in December 2020 were requested by web browsers running on laptop and desktop devices, although the overall share of these devices is down slightly compared to December 2019. Data from App Annie shows that Android users around the world now spend more than 4 hours each day using their phones.

The leading mobile operating systems

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The top categories for mobile access are coupons/incentives, dating, social media, and weather – all with above 80% mobile-only users. In 2019, for the first time, US consumers will spend more time with their mobile devices than they do watching TV. Smartphones account for 70% of that mobile time—21% of total time spent with media in the US—and continue to attract minutes. With GWI data showing that most internet users already made online purchases even before the pandemic, there wasn’t much scope for an overall increase in ecommerce adoption rates amongst internet users.

Meanwhile, users over the age of 50 also represent Snapchat’s fastest-growing audience segment. However, data shows that the popularity of live commerce isn’t just a Chinese phenomenon, with the format also picking up momentum across Southeast Asia and India. For context, reports suggest that this equates to roughly the same amount that supermarket chain Carrefour sold across all its stores in China in the same period.

• StatCounter’s data shows that mobile phones account for more than 8 in 10 pages served to web browsers in Nigeria, but that figure drops to barely a quarter of web pages served to browsers in Russia.
• Digital solutions designed to help with wellness and wellbeing have also seen significant growth in recent months, and trends suggest that this will continue to be one of the hottest areas of growth in 2021 too.
• Indeed, the data support the argument for a more strategic, portfolio approach to social media.
• Meanwhile, when it comes to services like WhatsApp, we might conclude that considerable numbers of people are chatting via the platform’s web interface.

That said, the distinction between the web and apps is fading as web experiences emulate apps. Nonetheless, the long-term trend is toward app-like experiences, whether native or based on advanced HTML. If the error is only occurring in Internet Explorer, the issue may be related to your web page’s document mode or browser version.